The Leverage Letter
Systems and strategies for service-based experts who refuse to trade time for money.
The Unfair Advantage: How to Build a Business That's Impossible to Copy
Your competitors can copy your features, your pricing, and your marketing. But they can't copy you. The only truly defensible moat in business is a strategy built on your unique DNA.
Your Business is a Rube Goldberg Machine
You have a tool for everything. Your business runs on a complex web of Zaps, spreadsheets, and hope. But this complexity is secretly killing your profit and your sanity.
Stop Chasing Revenue, Start Engineering Profit
The startup world glorifies top-line revenue. But a high-revenue, low-profit business is just a high-stress job. It’s time to stop chasing vanity metrics and start building a truly profitable company.
The Founder's Fallacy: Why 'Working Harder' Is Your Worst Strategy
From a young age, we're taught that effort equals results. In the world of entrepreneurship, this is a dangerous lie. Your biggest breakthroughs will come from thinking more, not doing more.
The Myth of "More Time"
The most common complaint of every founder is "I don't have enough time." But time is not the problem. It's your decisions. Here's how to stop managing time and start managing your focus.
The CEO's Secret Weapon: The Decision Journal
The quality of your business is determined by the quality of your decisions. Yet most founders make their biggest decisions based on gut feel and then promptly forget why. The Decision Journal is a simple tool to change that.
Your Marketing Isn't Boring, Your Message Is
You're trying every new marketing tactic, but nothing sticks. The problem isn't the channel, it's the message. If your core message is generic, even the best marketing will fail. Here's how to fix it.
The Authenticity Trap
You're told to "just be authentic." But what does that even mean? Often, it becomes an excuse for being messy and unprofessional. True authenticity isn't about radical transparency, it's about professional consistency.
The Most Expensive Word in Business is 'Maybe'
A "no" is disappointing, but a "maybe" is fatal. It clogs up your pipeline, drains your energy, and kills your momentum. Here's how to design a sales process that eliminates "maybe" forever.
The Danger of "Reasonable" Pricing
You want your pricing to feel "reasonable." You don't want to scare people away. This instinct is logical, and it's also the reason you're underpaid and attracting the wrong clients.
You Don't Need a Bigger Audience, You Need More Authority
Founders are obsessed with audience size. But 100,000 followers who don't trust you are worthless. 1,000 true fans who see you as the authority will make you rich. Stop chasing reach and start building trust.
Why Most Smart Founders Stay Stuck at $10K/Month
The skills that get you to your first $10K/month are often the very things that prevent you from reaching $50K/month. It’s not about working harder, it’s about escaping the trap of complexity.
The Real Reason You’re Still the Bottleneck
You’ve optimized your calendar and hired a VA, but you’re still the bottleneck. The problem isn’t your tactics, it’s your relationship with control. Here’s how to truly let go and build a business that runs without you.
What to Fix First: Leads, Sales, Fulfilment or Ops?
When you’re overwhelmed, everything feels urgent. But trying to fix everything at once guarantees that you’ll fix nothing. The key is to find the one domino that will knock over all the others.
Building in Public vs Building in Silence
The pressure to build in public can be paralyzing for thoughtful founders. But the alternative isn’t invisibility. It’s building quiet, effective marketing systems that scale with integrity.
How to Scale a Business That Actually Feels Like You
The internet is full of blueprints for success. But what if those blueprints require you to become someone you’re not? It’s time to stop copying tactics and start building from your core principles.
The Productivity Mirage
You cleared your inbox and crossed off 17 tasks. You feel productive, but the business hasn’t moved an inch. It’s time to escape the Productivity Mirage and focus on what truly matters.
Your Business is a Leaky Bucket
You’re desperately trying to pour more leads into your business, but your revenue isn’t growing. The problem isn’t the faucet, it’s the holes in your bucket. Here’s how to find and fix the leaks.
Stop Selling, Start Enrolling
If the thought of a sales call makes you cringe, you’re not alone. Most experts hate selling. But what if you didn’t have to? The key is to shift from a mindset of selling to one of enrolling.
Your Hourly Rate Is a Lie
Charging by the hour is the single biggest bottleneck to your income and freedom. It punishes efficiency and caps your earning potential. Here's how to shift to value-based pricing and get paid for your expertise, not your time.
The Expert’s Dilemma: Knowledge vs. Authority
You have deep expertise, but you’re not seen as the go-to authority. The reason? You’re selling knowledge, not conviction. Here’s the mindset shift required to become the leader in your niche.
The One-Person Scale-Up: Diversifying Your Revenue
High-ticket 1-on-1 work is great, but it has a hard ceiling. True scale comes from diversifying your revenue streams. Here’s a simple framework for adding workshops, group programs, and digital products.
The Art of Pricing Psychology
Most founders price their services based on cost or competitor guesswork. But the most profitable businesses price based on psychology. Learn three simple principles to frame your value and command higher fees.
The Delegation Matrix
You know you need to delegate, but you’re terrified of letting go of the wrong things. The Delegation Matrix is a simple framework for identifying what to hand off first to reclaim your time and focus on growth.
Your Brand Is Not Your Logo, It’s Your Voice
Founders obsess over colors and logos, but a powerful brand is built on a consistent and authentic voice. Are you communicating in a way that attracts your ideal clients? Here’s how to find your voice.
The Five Whys: A Simple Framework for Better Operations
When something breaks in your business, the temptation is to apply a quick fix. But this only treats the symptom, not the disease. The "Five Whys" technique helps you uncover the root cause of any operational issue.
The $2,000/Hour Work Principle
Not all tasks are created equal. Some are worth $10/hour, others $2,000/hour. The secret to scaling is to ruthlessly eliminate the low-value work and obsessively focus on the high-value. Here’s how.
Authority Is Built Before the Sale
If you feel like you have to 'prove' your value on sales calls, you've already lost. True authority is established long before a prospect ever speaks to you. Here's how to build a system that pre-sells your expertise.
The Most Powerful Marketing Asset: The Case Study
You can talk about your process all day, but nothing builds trust faster than a compelling case study. Learn the simple "Before-After-Bridge" framework to create case studies that sell for you.