The Leverage Letter

Systems and strategies for service-based experts who refuse to trade time for money.

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Strategy
Systems
Revenue
Mindset
Productivity
Operations
Marketing
Authenticity
Sales
Pricing
Authority
The Unfair Advantage: How to Build a Business That's Impossible to Copy
Strategy

The Unfair Advantage: How to Build a Business That's Impossible to Copy

Your competitors can copy your features, your pricing, and your marketing. But they can't copy you. The only truly defensible moat in business is a strategy built on your unique DNA.

September 5, 20246 min read
Your Business is a Rube Goldberg Machine
Systems

Your Business is a Rube Goldberg Machine

You have a tool for everything. Your business runs on a complex web of Zaps, spreadsheets, and hope. But this complexity is secretly killing your profit and your sanity.

September 6, 20245 min read
Stop Chasing Revenue, Start Engineering Profit
Revenue

Stop Chasing Revenue, Start Engineering Profit

The startup world glorifies top-line revenue. But a high-revenue, low-profit business is just a high-stress job. It’s time to stop chasing vanity metrics and start building a truly profitable company.

September 7, 20246 min read
The Founder's Fallacy: Why 'Working Harder' Is Your Worst Strategy
Mindset

The Founder's Fallacy: Why 'Working Harder' Is Your Worst Strategy

From a young age, we're taught that effort equals results. In the world of entrepreneurship, this is a dangerous lie. Your biggest breakthroughs will come from thinking more, not doing more.

September 8, 20245 min read
The Myth of "More Time"
Productivity

The Myth of "More Time"

The most common complaint of every founder is "I don't have enough time." But time is not the problem. It's your decisions. Here's how to stop managing time and start managing your focus.

September 9, 20246 min read
The CEO's Secret Weapon: The Decision Journal
Operations

The CEO's Secret Weapon: The Decision Journal

The quality of your business is determined by the quality of your decisions. Yet most founders make their biggest decisions based on gut feel and then promptly forget why. The Decision Journal is a simple tool to change that.

September 10, 20246 min read
Your Marketing Isn't Boring, Your Message Is
Marketing

Your Marketing Isn't Boring, Your Message Is

You're trying every new marketing tactic, but nothing sticks. The problem isn't the channel, it's the message. If your core message is generic, even the best marketing will fail. Here's how to fix it.

September 11, 20245 min read
The Authenticity Trap
Authenticity

The Authenticity Trap

You're told to "just be authentic." But what does that even mean? Often, it becomes an excuse for being messy and unprofessional. True authenticity isn't about radical transparency, it's about professional consistency.

September 12, 20245 min read
The Most Expensive Word in Business is 'Maybe'
Sales

The Most Expensive Word in Business is 'Maybe'

A "no" is disappointing, but a "maybe" is fatal. It clogs up your pipeline, drains your energy, and kills your momentum. Here's how to design a sales process that eliminates "maybe" forever.

September 13, 20246 min read
The Danger of "Reasonable" Pricing
Pricing

The Danger of "Reasonable" Pricing

You want your pricing to feel "reasonable." You don't want to scare people away. This instinct is logical, and it's also the reason you're underpaid and attracting the wrong clients.

September 14, 20246 min read
You Don't Need a Bigger Audience, You Need More Authority
Authority

You Don't Need a Bigger Audience, You Need More Authority

Founders are obsessed with audience size. But 100,000 followers who don't trust you are worthless. 1,000 true fans who see you as the authority will make you rich. Stop chasing reach and start building trust.

September 15, 20246 min read
Why Most Smart Founders Stay Stuck at $10K/Month
Strategy
Systems
Revenue

Why Most Smart Founders Stay Stuck at $10K/Month

The skills that get you to your first $10K/month are often the very things that prevent you from reaching $50K/month. It’s not about working harder, it’s about escaping the trap of complexity.

August 10, 20246 min read
The Real Reason You’re Still the Bottleneck
Mindset
Systems
Productivity

The Real Reason You’re Still the Bottleneck

You’ve optimized your calendar and hired a VA, but you’re still the bottleneck. The problem isn’t your tactics, it’s your relationship with control. Here’s how to truly let go and build a business that runs without you.

August 12, 20247 min read
What to Fix First: Leads, Sales, Fulfilment or Ops?
Systems
Strategy
Operations

What to Fix First: Leads, Sales, Fulfilment or Ops?

When you’re overwhelmed, everything feels urgent. But trying to fix everything at once guarantees that you’ll fix nothing. The key is to find the one domino that will knock over all the others.

August 14, 20246 min read
Building in Public vs Building in Silence
Marketing
Mindset
Strategy
Authenticity

Building in Public vs Building in Silence

The pressure to build in public can be paralyzing for thoughtful founders. But the alternative isn’t invisibility. It’s building quiet, effective marketing systems that scale with integrity.

August 16, 20246 min read
How to Scale a Business That Actually Feels Like You
Mindset
Strategy
Authenticity

How to Scale a Business That Actually Feels Like You

The internet is full of blueprints for success. But what if those blueprints require you to become someone you’re not? It’s time to stop copying tactics and start building from your core principles.

August 18, 20245 min read
The Productivity Mirage
Productivity
Mindset
Systems

The Productivity Mirage

You cleared your inbox and crossed off 17 tasks. You feel productive, but the business hasn’t moved an inch. It’s time to escape the Productivity Mirage and focus on what truly matters.

August 19, 20245 min read
Your Business is a Leaky Bucket
Strategy
Sales
Systems

Your Business is a Leaky Bucket

You’re desperately trying to pour more leads into your business, but your revenue isn’t growing. The problem isn’t the faucet, it’s the holes in your bucket. Here’s how to find and fix the leaks.

August 20, 20246 min read
Stop Selling, Start Enrolling
Sales
Mindset
Strategy

Stop Selling, Start Enrolling

If the thought of a sales call makes you cringe, you’re not alone. Most experts hate selling. But what if you didn’t have to? The key is to shift from a mindset of selling to one of enrolling.

August 21, 20245 min read
Your Hourly Rate Is a Lie
Pricing
Strategy
Sales

Your Hourly Rate Is a Lie

Charging by the hour is the single biggest bottleneck to your income and freedom. It punishes efficiency and caps your earning potential. Here's how to shift to value-based pricing and get paid for your expertise, not your time.

August 23, 20246 min read
The Expert’s Dilemma: Knowledge vs. Authority
Mindset
Authority
Strategy

The Expert’s Dilemma: Knowledge vs. Authority

You have deep expertise, but you’re not seen as the go-to authority. The reason? You’re selling knowledge, not conviction. Here’s the mindset shift required to become the leader in your niche.

August 25, 20246 min read
The One-Person Scale-Up: Diversifying Your Revenue
Revenue
Strategy
Systems

The One-Person Scale-Up: Diversifying Your Revenue

High-ticket 1-on-1 work is great, but it has a hard ceiling. True scale comes from diversifying your revenue streams. Here’s a simple framework for adding workshops, group programs, and digital products.

August 26, 20247 min read
The Art of Pricing Psychology
Pricing
Sales
Mindset

The Art of Pricing Psychology

Most founders price their services based on cost or competitor guesswork. But the most profitable businesses price based on psychology. Learn three simple principles to frame your value and command higher fees.

August 27, 20246 min read
The Delegation Matrix
Productivity
Systems
Operations

The Delegation Matrix

You know you need to delegate, but you’re terrified of letting go of the wrong things. The Delegation Matrix is a simple framework for identifying what to hand off first to reclaim your time and focus on growth.

August 28, 20246 min read
Your Brand Is Not Your Logo, It’s Your Voice
Marketing
Authenticity
Strategy

Your Brand Is Not Your Logo, It’s Your Voice

Founders obsess over colors and logos, but a powerful brand is built on a consistent and authentic voice. Are you communicating in a way that attracts your ideal clients? Here’s how to find your voice.

August 29, 20245 min read
The Five Whys: A Simple Framework for Better Operations
Operations
Systems
Mindset

The Five Whys: A Simple Framework for Better Operations

When something breaks in your business, the temptation is to apply a quick fix. But this only treats the symptom, not the disease. The "Five Whys" technique helps you uncover the root cause of any operational issue.

September 1, 20245 min read
The $2,000/Hour Work Principle
Revenue
Productivity
Mindset

The $2,000/Hour Work Principle

Not all tasks are created equal. Some are worth $10/hour, others $2,000/hour. The secret to scaling is to ruthlessly eliminate the low-value work and obsessively focus on the high-value. Here’s how.

September 2, 20246 min read
Authority Is Built Before the Sale
Marketing
Sales
Authority

Authority Is Built Before the Sale

If you feel like you have to 'prove' your value on sales calls, you've already lost. True authority is established long before a prospect ever speaks to you. Here's how to build a system that pre-sells your expertise.

August 24, 20245 min read
The Most Powerful Marketing Asset: The Case Study
Marketing
Sales
Authority

The Most Powerful Marketing Asset: The Case Study

You can talk about your process all day, but nothing builds trust faster than a compelling case study. Learn the simple "Before-After-Bridge" framework to create case studies that sell for you.

August 30, 20246 min read